This is a great bee pollen product that simply has bee pollen contents. The pollen tastes good and seems to offer the benefits of what bee pollen has to offer. The collection of bee pollen is ethical as the hives can be setup for when the bees enter the hive, the pollen bits attached to them are are simply rubbed off their legs and fall into a collection tray. Simple. The taste is good, and I use it a little here and there on yogurt or straight. While by nature there is no further processing or refining, so sometimes the pollen bits might seem a little gritty in texture. I can't say this is like any sort of mega energy level boost, as I suspect I need to take this consistently for a while before seeing benefits, as with most supplements. I do find this to be a good quality product, natural, non-gmo, made in the US and 100% natural. I do notice the company also has other variants of bee products that are worth checking out.The granules have a slightly "waxy" texture to them, and are actually pleasant in taste.